10 Link Building Strategies For Startups (2024)

Hey! Matt here.

Let’s get into link building.

As you might know, link building is part of ranking on search engines.

Today I’ll go over the 10 best link building strategies for startups in 2024.

Table Of Contents

  • Why Link Building Strategies?
  • How to check if a backlink is good?
  • 10 Link Building Strategies For Startups
  • Benefits Of Gaining Backlinks
  • Wrapping up

Now, you might think, I’ll just buy some, no thanks..

Unfortunately it’s not that simple.

Links have a big range of quality checks that need to be just right, to have a good quality backlink.

So before you buy that $20 backlink from Fiverr. Think twice 🙂

Next I’ll show the key factors for checking link quality.

Key Factors for High-Quality Backlinks:

  1. Relevance: Links from niche-related websites are more valuable.
  2. Authority of Linking Site: Higher domain authority improves backlink value.
  3. Anchor Text Optimization: Descriptive, keyword-rich anchor texts are beneficial.
  4. Diverse Link Profile: A mix of do-follow and no-follow links from different sources.
  5. Avoidance of Spam Indicators: Stay away from spammy or low-quality sources.
  6. Follow vs. NoFollow Links: Focus on do-follow links but maintain a natural profile with no-follow links.
  7. Placement of the Link: Links in the main content area are generally more valuable.
  8. Destination Page Relevance: Links should point to relevant and valuable content.
  9. Link Growth Rate: A steady, organic growth in backlinks is ideal.
  10. Traffic of Linking Site: Backlinks from high-traffic websites can indicate higher authority and influence, potentially improving the backlink’s value.

Link Building Strategies For Startups

Guest Posting

Get started with guest posting (do a Google search with: write for us + productivity) and replace: “productivity” with a topic that’s relevant

Create a useful tool

Creating a tool on your website is one of the most underrated link building strategies.


For example, you can see what problems you are facing & make the solution. (If possible)

That way you make something that solves your own problem, and solves it for potentially 8 billion people.

Even if you solve it for a very small target audience, it’s still really valuable.

People often share links to tools they use online.

This way your website will, as time goes on become a highly linked domain.

This is kind of a lifehack for links.

Create infographics or valuable information

Just as creating a tool, making an infographic can be a really simple way to make your page a shareable source for people that enjoy it or find it useful.

List your site on relevant directories and other platforms

Listing your site on directories can be a relatively easy way to get started in building links.

Be careful to keep in mind that links to irrelevant domains, are less valuable.

If you’re a startup, you can check out the Backlink Manager for Notion (It also has 90+ High quality relevant backlink opportunities for startups)

Startup-backlink-manager-notion-template (2)

Add social sharing buttons

Adding social sharing buttons on your blogs or content pages, is a really quick way to make it easy for people to share your website.

Remember, if you want people to share your content, it has to be highly valuable.

You can also entice people to share it by adding a CTA (Call To Action) inside your content.

Put your website inside the bio of your social platforms

Try to add your website inside the bio of all your (active) social media accounts.

This way, you 1 make sure you get a nice (often no-follow) backlink that sends positive signals to search engine algorithms.

Create an affiliate program

By creating a affiliate program that people can use, you can litteraly make people your private marketers.

The best thing is, you set it up once and when done right has the potential to exponentially grow your business.

Start collaborating with influencers in return for a backlink

By collaborating with influencers you can leverage their audience.

For example, make a deal for something that your business offers.

Or if that’s not an option you can just pay them for the service.

Analyze the backlinks of your competitors

Analyze exactly where your competitors get their links, and build their authority.

Use the free backlink checker tool of Ahrefs.


Submit your website to HARO (Help A Reporter Out)

HARO is a platform that helps reporters find stories to write about.

By submitting your website you have the change at helping them out, and yourself in the process.

Benefits you might not know about gaining backlinks:

  • Higher DR rating. (Check your website authority for free)
  • Higher page rankings.
  • Your site becomes more trust worthy.
  • A backlink can become more valuable over time. (Because the websites where the backlinks originate from, might increase their domain ratings in the future.)
  • The strength of a backlink becomes greater, the longer it exists.

Wrapping up

So, now you know, backlinks are not as simple as they might seem.

But they are extremely valuable.

But whatever is extremely valuable, is often also difficult to obtain.

Remember, as with many things in life, it’s a matter of quality over quantity.

Check out some templates for SEO!


Have a good one!

Matt, SEOperate

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