26 Most Frequently Asked Questions About SEO

Hey! Matt here.

Today we’re walking over the 26 most frequently asked questions people have about SEO.

We’ll go over, what the question might imply, and how you can solve it.

Let’s jump into the FAQ!


  1. Can’t find your website on Google?
    Check that you’ve submitted your sitemap via Google Search Console. Also, ensure your robots.txt file isn’t blocking search engines.
  2. Need a faster website?
    Reduce load times by compressing images, enabling browser caching, minimizing server response times, and refining your CSS, JavaScript, and HTML. Use Google PageSpeed Insights for customized suggestions.
  3. Dealing with highly competitive keywords?
    Focus on niche keywords with less competition yet still appeal to your audience. Elevate your content’s quality and relevance to climb higher in search rankings.
  4. Website’s ranking dropped unexpectedly?
    This might be due to a Google algorithm change, technical issues, rising competition, or penalties. Check Google Search Console for alerts and adapt accordingly.
  5. Should you update your content regularly?
    Yes, keep your site fresh by updating old posts and adding new content consistently, which search engines favor.
  6. What about duplicate content across multiple pages?
    It can lead search engines to struggle with which page to rank, potentially reducing your visibility.
  7. How to create SEO-friendly content without keyword stuffing?
    Write as if you’re having a conversation. Incorporate keywords into headings, the first paragraph, and meta descriptions judiciously.
  8. Backlinks not boosting your SEO?
    It’s the quality, not quantity, that counts. Aim for backlinks from well-regarded sites in your field.
  9. Can poor user experience affect SEO?
    Yes, if visitors don’t enjoy your site and leave quickly, it can lower your rankings. Make your site easy to use and responsive across all devices.
  10. How to pick the right keywords?
    Use tools like Google Keyword Planner to discover what people are searching for and tailor your content to match these queries.
  11. Why optimize your site for mobile?
    Most searches now happen on mobile, and Google favors sites that perform well on these devices.
  12. Does social media impact SEO?
    Indirectly, yes. Social media can drive traffic to your site, so keep your content engaging to attract visitors.
  13. Optimizing images and videos for SEO?
    Always use alt text with images and manage video and image file sizes. Include keywords in file names and descriptions, keeping site performance in mind.
  14. SEO for multiple languages or countries?
    Use hreflang tags to indicate the language and region for your content. Ensure it’s culturally and linguistically appropriate.
  15. Want more site traffic without ads?
    Invest in robust SEO, write guest posts, engage in email marketing, and maintain a user-friendly site.
  16. How to tell if your SEO efforts are effective?
    Monitor your site’s organic traffic, visitor time on site, keyword positions, and loading speed through tools like Google Analytics.
  17. Making sure search engines index your site?
    Regularly submit your sitemap via Google Search Console and verify your site’s indexing status.
  18. How to reduce your site’s bounce rate?
    Keep content engaging and easy to read, speed up load times, and have clear calls to action. Simplify navigation to help users find what they need fast.
  19. Basics of local SEO?
    Target local keywords, set up a Google My Business profile, and encourage local reviews to optimize for your area.
  20. Received an SEO penalty?
    Find out why through Google Search Console, fix the issue, and ask Google to reassess your site.
  21. Using structured data to boost SEO?
    Structured data helps search engines understand and display your content better. Learn how to set it up at Schema.org.
  22. How to balance SEO with other marketing strategies?
    Align SEO with your content marketing, social media, and email campaigns for maximum effectiveness.
  23. Low site click-through rate despite high rankings?
    Experiment with your title tags and meta descriptions to find what resonates best with your audience.
  24. Optimizing meta descriptions and title tags?
    Keep title tags concise, under 60 characters, and meta descriptions around 155 characters. Smartly use keywords to make them click-worthy.
  25. What are the latest SEO trends?
    Keep an eye on AI and machine learning in SEO, the rise of voice search, and the importance of demonstrating your authority and trustworthiness through E-E-A-T.
  26. What does E-E-A-T stand for?
    It represents Experience, Expertise, Authoritativeness, and Trustworthiness, which are the benchmarks Google uses to evaluate content reliability and relevance.


That’s all for now!

Hope you learned something.

See you on the next one!

Matt, SEOperate

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