How to perform a backlink gap analysis of your competitors (For SEO)


Hey! Matt here.

Today we’re looking at you can perform a backlink gap analysis.

This can help you identify opportunities for building backlinks.

It can also get you a clear image of the competitors in your field.

Table Of Contents

  1. Why Perform a Backlink Gap Analysis?
  2. Choosing The Right Tools For Backlink Gap Analysis
  3. How To Use Notion To Perform a Backlink Gap Analysis?
  4. Tips To Get The Most Out Of The Analysis
  5. More On Why Backlink Gap Analysis Works
  6. Using Notion For Different SEO Needs
  7. Customizing Notion Backlink Manager For Your Style
  8. Wrapping Up

Why Perform a Backlink Gap Analysis?


Performing a backlink gap analysis first of all let’s you spot backlink opportunities for your website.

It can be frustrating to know where to find websites that are relevant and of high quality.

But you don’t need to reinvent the wheel, there’s probably loads of people in the same industry as you.

That’s why a backlink analysis can really help you get an idea of what you can do.

Choosing The Right Tools For Backlink Gap Analysis

First of all, having the right tools is the most important aspect of doing a backlink gap analysis.

These are the tools I would suggest:

How To Perform a Backlink Gap Analysis?

How to get started?


  1. To find competitors with spyfu.com, just put in your own domain, then scroll down till you see: “Competition”:

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  1. Now copy & paste each competitor inside this tool: ahrefs.com/backlink-checker, here you can get a backlink report:

Screenshot 2024 04 11 192420

3. When you scroll down, you can look at websites linking to your competitors:

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4. You can also use this tool for more data: www.semrush.com/analytics/backlinks/

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5. The next step is to look for backlink opportunities that are relevant for your website.


So try to see if there are websites like directories, these websites usually have a simple submission form, where you can submit your website.


Try to keep in mind that not every website will be worth the effort to try and get a backlink.

    1. That’s it, keep looking for competitors & keep looking for backlink opportunities

    Tips To Get The Most Out Of The Analysis

    Now, if you want to get the most out of the analysis you’re doing.

    You can consider using the Backlink Manager, it’s a template for Notion that you can use to manage SEO. Not only that, but the backlink manager has templates inside for performing a backlink gap analysis, link building strategies, and guest posting.

    Oh and it also includes 90+ High quality backlink opportunities for startups.


    Here’s a preview:

    Startup backlink manager

    Check out the Backlink Manager here!

    More On Why Backlink Gap Analysis Works

    Doing a backlink gap analysis can really help you get a feeling for your competition.

    I’ve found that I could fuel my motivation by knowing how far my competiton had made it.

    You see that you have just not put in the effort to reach that level yet.

    Using Notion For Different SEO Needs

    1. Managing backlinks – Use the backlink manager
    2. Creating a content plan – Use the content gap analysis tool!
    3. Making a topical map – Use the topical mapper for visualizing a topical map
    4. Organizing keywords to optimize

    Wrapping Up

    Doing a backlink gap analysis can help you make progress on improving your domain authority. Help you get a clear image of your competitors, and get you taking action on the most important priorities.

    And using a template like the Backlink Manager can really help you organize everything, and keep track of backlink domains you’ve reached out to, or submitted your website to.

    Anyways, that’s all for today.

    Hope this was helpful for you.


    See you on the next one!

    Matt, SEOperate

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